by Jackson Everett - 8/22/09 5:30 PM
We recently did a review of our membership packages and made some changes based on consumer demand and the increasing popularity of our GeoTour Creator. We found that GeoTour is used in two different ways; Sharing and Promotion.
We discovered that some members just built a tour or two to share with friends and family or to try the product out. These members also downloaded tours to their GPS device for their own enjoyment. So we classified this group of people as enthusiasts, users who love the cool concept of GPS tour creation.
We also found that we have some members who use GeoTour to promote a destination by selling a GPS tour or offering it as a free value to an existing product or offer. We called these people experts since they are more focused on a business model for marketing their tours.
So we were faced with accommodating two different groups with a functional product that would suit specific purposes. We did not want to create two separate products so we decided to categorize features of the product based on a tiered membership.
The new memberships allow an inexpensive point of entry for enthusiasts with the Lite and Plus memberships. And the Pro and Premier memberships provide a bridge into a more profitable business model to be used by entrepreneurs and destination marketing experts.
Here is a quick breakdown of the new memberships along with links to more details
Lite: This is our Friends and Family Fun Edition that is a free membership level open to all GPS enthusiasts who want to create a few tours to use and share. Tours can be shared with anyone across the world through GeoTours Xchange.
Compare GeoTour Lite features with all GeoTour Memberships
Plus: GeoTour Plus is our Social Edition that offers you an inexpensive solution for developing your own GPS tours to share or sell to friends, family and fans. Tours can be shared or sold to anyone across the world through GeoTours Xchange or through our Facebook Application.
View more information on GeoTours Plus
Pro: GeoTour Pro is our Professional Edition and is designed for any travel agency, micro-business, pro-blogger or independent professional wishing to market their destination using the newest technology available in tourism! Tours can be shared or sold to anyone across the world through GeoTours Xchange, on your web site, blog, or through our Facebook Application.
View more information on GeoTours Pro
Premier: GeoTour Premier is our full-featured Enterprise Edition designed for any organization wishing to market their destination using the newest technology available in tourism. With GeoTour Premier, you can create personalized Micro-Sites, add tours to your own web page using Tour Widgets, and view detailed statistics and graphs about your tours. Plus, GeoTour Premier is ad-free and you get UNLIMITED media storage space!
View more information on GeoTours Premier
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